Ambassador Dr. Ivan Trifunović Visits Ringier Headquarters in Zurich | Embassy of the Republic of Serbia in Swiss Confederation

The Ambassador of the Republic of Serbia to Switzerland, Dr. Ivan Trifunović, visited the headquarters of the media company Ringier in Zurich, where he had a pleasant and constructive meeting with Marc Walder, CEO of the company, and Michael Moersch, CEO Ringier Media International & Head Global Media Unit. During the meeting, the Ambassador had the opportunity to learn more about the work and activities of this important media group.

The discussions focused on the organization and operations of Ringier, which successfully operates in 20 countries around the world, including Serbia. Special attention was given to innovations in the field of modern media and the ways in which artificial intelligence (AI) is integrated into the creation of media content.

The visit concluded with a tour of the "Blick" newsroom, where Ambassador Trifunović was welcomed by Rolf Cavalli, Editor-in-Chief, and Sandro Inguscio, Chief Digital Officer. They presented the Ambassador with the modern and innovative working methods that position Blick among the leading media outlets in the Swiss media landscape.

Ambassador Trifunović thanked his hosts for their warm welcome and the valuable exchange of information, emphasizing the importance of strengthening media cooperation and sharing best practices between Serbia and Switzerland.